WELCOME,
HISTORY MAKER
THE EXTREME EXCELLENCE GROUP
WE CERTIFY & ADJUDICATE VALUES-FOCUSED WORLD FIRST RECORDS ,
DOCUMENTARIES AND CONTENT AMPLIFYING TRADITIONALLY EXCLUDED PEOPLE;
INCLUDING WOMEN, FIRST NATIONS PEOPLE, BBIPOC, LGBTQIA+
AND PEOPLE LIVING WITH DISABILITIES.
WORLD RECORDS
The only woman-founded company in our field - we design & adjudicate unbreakable world records that unite millions, create global movements & immortalise ethics-driven entrepreneurs as supreme leaders.
DOCUMENTARY PRODUCTION
DEVELOPING TRUE EXCELLENCE
OUR UNIQUE CRITERIA
01 WORLD FIRST
We believe in furthering the capacity of humanity into firsts. We challenge and develop leaders to lead beyond world best, into spaces never before considered. Impacting our society and planet forever.
02 GLOBAL MISSION
Gone are the days of glorifying individual success. We expect our leaders to fight for what their communities need from them, while making a historical name for themselves for all the right reasons.
03 AMPLIFY OTHERS
No one has ever achieved greatness alone. We recognise every participant as well as our record leaders, and also require each project to amplify a charity or organisation. Together, it means more.
OUR FOUNDER
The world’s only bespoke world record designer, Crystal develops great leaders to amplify their communities into world first achievements.
With a small and perfectly formed team, her companies create legendary leaders in their lifetimes, while they’re here to see it.
An endurance rickshaw cycling world record holder herself, Crystal spent decades making millions of dollars for others, from age 21.
At 41, she’s revolutionising excellence - showing that true world records are the gateway to societal, financial and historical change.
Here, we expand the capacity of humanity to do good and move millions through the world’s most powerful change engine: people.
RECEIVE
WORLD
RECORD
SUCCESS
AUDIOS
RECEIVE WORLD RECORD SUCCESS AUDIOS
JOIN OUR 3.5 MILLION ARTICLE & EMAIL READERS
JOIN OUR 3.5 MILLION READERS
We’d love to enter your inbox (gifts await inside). Our CEO Crystal still writes all emails and articles personally.
We’re here to see you succeed and disrupt, and fiercely support your growth with every email we send.